|Death of my favorite Diet Soda
||[Jan. 30th, 2007|04:29 pm]
A few months ago, I had the pleasure of kicking back a diet Dr. Brown Cel-Ray soda. Little did I know that it would be the last one I would ever drink.
For those of you not familiar with Cel-Ray, it is a refreshingly light celery flavored soda. It tastes like a subtle ginger ale, with celery overtones. It goes great with traditional Jewish deli fare, such as a corned beef/tongue/pastrami sandwich on rye. It is a "grown-up" soda, and it is definitely not to everyones taste. In fact, I hated it the first time I tried it as a seven year old raiding the temple refrigerator. I thought, "only old people would want to drink a vegetable flavored soda."
Last week I developed a sudden craving for a can of diet celery goodness. So, I went to the store. Couldn't find it. Went to a deli. They were out of stock. "What is going on here?" I thought.
I searched Google, and heard a number of different stories. Some people heard that the entire Cel-Ray line was discontinued. Others claimed that diet Cel-Ray was still in production, but that the store owners were just saying it was discontinued because no one was buying it.
Why all these discrepancies? Lack of public relations machinery. It appears that the Dr. Brown brand has been bought and sold a few times. In the latest machination, After Cadbury-Schweppes acquired Canada Dry, they sold the brand to an entity known as the Pepsi-Cadbury Bottling Company of New York, which is probably some sort of corporate subsidiary or partnership of both Pepsi/Pepsi Bottling and Cadbury. All of these mergers and acquisitions confused the buyers and distributors, and most importantly, the customer base.
So, what exactly is the bottom line? According to a sales representative at Pepsi-Cadbury, only the diet Cel-Ray line was discontinued "quite a while back". When pressed about why production was stopped, the sales representative stated that "it didn't justify mass production" and that there are no future plans to sell diet Cel-Ray in the future.
I would like to end with a disturbing thought. Diet Cel-Ray was discontinued in 2005. However, I drank a can of diet Cel-Ray 3 months ago. Is the soda your drinking now 2 years old?!?! Yikes!
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